APL Brand Manager & Regional Esports, APAC

About the role

Ubisoft is hiring a Brand Manager for APL Esports covering the APAC region, based in Sydney. The role is split 50% global (APL) esports and 50% local (APAC South) esports and social responsibilities. It leads the APL brand, social and content strategy for the APAC region, working with global esports and local APAC hub teams, and manages the Rainbow Six Siege esports strategy for the ANZ and SEA regions. The role reports to the Associate Director, Esports, EMEA, with a dotted line to the Head of Brand & Social Engagement, APAC.

Key responsibilities

• Global APL brand management: develop content schedules for social media and broadcast, define approval processes for regional content and branding assets, and manage marketing and content budgets via MINT
• Build the regional communication and social media strategy across channels, partners and local hubs, and act as point of contact for regional APL content and brand projects
• Local APAC South: lead ANZ and SEA esports activity with the SEA Esports Manager, setting strategy and overseeing the budget for Rainbow Six Siege projects
• Help develop and run the APL Challenger Circuit (Tier 2) in ANZ and SEA, and support grassroots tournaments with local operators
• Promote R6S and other brands at local events such as PAX, explore partnerships to offset costs, and coordinate post-mortems and quarterly KPI updates
• Manage the R6 Esports Asia X channel and content calendars, publish global social assets where needed, and review partners annually, initiating RFPs where relevant

Required profile

• Knowledge of the Rainbow Six Siege esports landscape
• Experience in esports tournament operations
• Project budget management and project management experience
• Strong verbal and written communication and collaboration skills
• Flexible and dynamic approach, able to adapt to changing goals

To apply, candidates must submit a cover letter outlining their experience together with their CV. The start date is set as 14 December 2026, with flexibility.