Business Development Manager - Mental Health & Wellbeing

About the role

The APM Group is looking for a driven Business Development Manager to grow new business across its mental health and wellbeing portfolio. This is a true hunter role: you will own the pipeline end to end, from prospecting through to close, winning new customers for the EAP, psychosocial risk and digital wellbeing solutions. It suits a consultative salesperson who is passionate about mental health.

Key responsibilities

• Identify, pursue and close new customers across the Mental Health & Wellbeing portfolio, meeting an individual revenue target.
• Build your own pipeline through outbound outreach, networking, events and referrals, reaching HR, health and safety and wellbeing leaders.
• Sell consultatively, understanding each organisation's challenges and articulating the value of the tech-enabled, human-centred solutions.
• Manage proposals, support tenders (RFPs/RFQs) and pricing, drawing on internal subject-matter experts and clinical teams.
• Maintain accurate CRM records, forecasts and reporting.
• Work with marketing, clinical, account management and product teams to shape offers and ensure smooth onboarding of new clients.
• Act as a credible, professional ambassador for Assure and APM in the market.
• Partner with the SDR to build and qualify pipeline, and respond promptly to inbound enquiries, converting them into meetings and proposals.

Required profile

• 3+ years of proven B2B business development or sales experience, ideally in wellbeing, health, SaaS, EAP, professional services or a related field, with a track record of hitting or exceeding targets.
• A genuine passion for mental health and wellbeing.
• Experience managing complex sales cycles, tenders and pricing/commercial negotiations.
• Full working rights in Australia; willingness to travel for customer meetings as required.

Required skills

• Strong hunting and consultative selling skills, confident engaging senior stakeholders.
• Familiarity with CRM tools and a disciplined, pipeline-driven approach.
• Excellent communication, presentation and relationship-building skills.

What we offer

• Competitive base salary plus commission.
• Hybrid working and a supportive, mission-driven team.
• Backing of a large, established organisation with strong brands and clinical depth, plus the pace and autonomy of a growth business.
• Career development across a growing portfolio.