Digital Marketing Manager

About the role

BDO is seeking a high‑performing Digital Marketing Manager to lead the execution, optimisation and performance of its national digital marketing channels. This hands‑on, player‑coach position will drive engagement, lead generation and conversion across social, website, paid and email platforms.

Key responsibilities

• Develop and own the paid digital strategy, budget allocation and performance measurement.
• Manage and optimise social media, website, email and paid campaigns to achieve lead‑generation targets.
• Provide data‑driven insights and performance reporting to senior stakeholders.
• Lead a small team of digital specialists, fostering a performance‑led culture.
• Implement marketing automation and digital innovation initiatives.

Required profile

• Proven experience in B2B or professional‑services digital marketing.
• Hands‑on expertise across social, website, email and paid digital channels.
• Track record of delivering lead‑generation and conversion‑focused campaigns.
• Strong analytical ability to translate data into actionable strategies.
• Experience mentoring or managing junior team members.

Required skills

• Act‑On
• HubSpot
• Marketo

What we offer

• Opportunities to work on national and global client engagements.
• Access to partners, mentors and professional development programs.
• Health, wellbeing and flexible leave benefits through the BWell program.
• Competitive remuneration and performance‑based incentives.