Social Creative

About the role

Influential, Publicis Groupe ANZ's specialist social and influencer agency, is looking for a Social Creative to join its growing creative team in Sydney. You will create social-first ideas, content and campaigns for clients, from reactive moments to big campaign ideas and always-on storytelling. The role is ideas-led but hands-on, working alongside senior creatives, strategists, designers and producers.

Key responsibilities

• Generate big, small and unusual ideas that are good ones
• Turn cultural insights, trends and internet behaviour into creative opportunities for brands
• Take part in content creation: shooting, directing, editing and making
• Edit short-form video with a sense of hooks, pacing, sound and storytelling
• Spot new formats and platform opportunities and know when to jump on them
• Collaborate with senior creatives, strategists, designers and producers to improve the work
• Help lead social-first ideas in pitches
• Use AI and emerging tools to experiment, prototype and push ideas further

Required profile

• Ideas-first: able to find the interesting angle in a brief
• Socially fluent: knows why something works on one platform but not another, and can tell the difference between a trend, a meme and a brand trying too hard
• Curious about people and empathetic to audience needs and cultural influences
• Hands-on maker: can pick up a camera, shoot and edit
• Strong creative taste and collaborative attitude
• A degree in Psychology, Behavioural Science, Communications, Marketing or similar is helpful but not essential; a portfolio matters most

Required skills

• Mix of Adobe Creative Suite and AI creative tools such as Midjourney, Runway and Firefly
• Willingness to learn, make and experiment with AI across ideation, image, video and production

What we offer

• Wholeself wellbeing program covering physical, mindful and financial wellbeing
• Flexible working arrangements and a creative office environment
• Access to the Global AI Platform Marcel for career mobility and learning
• More than 15,000 learning programs and Career Conversations for open feedback
• Diversity, equality and inclusion initiatives
• Birthday leave, flexible public holidays and extra leave after 2 years
• Work from anywhere for up to 6 weeks a year, parental leave and access to wellbeing professionals