SEO/GEO Strategist

About the role

EDGE Marketing, a leading Australian brand and performance agency, is seeking an SEO/GEO Strategist to join its Queensland SEO team. The role will own SEO and GEO strategy for a portfolio of clients, working closely with the Head of SEO and the wider performance marketing team. You will balance deep technical work with big‑picture strategy to help clients navigate the rapidly evolving search landscape.

Key responsibilities

• Develop and execute SEO and LLM visibility strategies aimed at sustainable acquisition and measurable commercial outcomes.
• Conduct detailed technical SEO audits, diagnose issues, and collaborate with developers to implement fixes.
• Oversee content production, ensuring briefs are commercially aligned and technically accurate.
• Monitor performance using SEO tools and analytics, translating data into actionable insights and reports.
• Perform competitor and market analysis to identify opportunities and threats.
• Explore AI tools and emerging search trends, sharing insights with clients and colleagues.
• Contribute to cross‑channel integration, aligning SEO with paid media, web, and broader digital strategy.
• Own client accounts with mentorship from the top‑performing SEO/GEO team in Australia.

Required profile

• 2‑4 years of hands‑on SEO experience, preferably agency‑side.
• Strong understanding of how search engines and large language models surface and cite content.
• Solid grounding across technical, on‑page, and off‑page SEO.
• Proven ability to audit websites and turn findings into prioritized tactical plans.
• Strong analytical skills with confidence interpreting data.
• Excellent communication skills, able to explain technical issues to non‑technical stakeholders.

Required skills

• HTML