SEO Specialist (Strategy & Growth)

Jobgether

Mid 🇬🇧 English

Technical SEO JavaScript SEO Keyword research Content strategy Google Search Console GA4 Ahrefs SEMrush WordPress Shopify HTML CSS JavaScript Core Web Vitals Structured data

Job description

About the role

We are seeking an SEO Specialist (Strategy & Growth) to drive measurable organic growth for our digital products in Australia. The role combines strategic planning, technical optimisation and high‑impact content execution to increase visibility, traffic and conversions.

Key responsibilities

Develop and maintain a comprehensive SEO strategy aligned with business objectives and quarterly OKRs.
Manage a continuous pipeline of SEO actions, balancing technical improvements, content opportunities and growth experiments.
Oversee technical SEO performance, including site architecture, indexing, crawlability, internal linking, structured data and platform health.
Improve Core Web Vitals, page speed, mobile usability and support site migrations or structural changes.
Lead keyword research and user‑intent mapping to guide content briefs, metadata, schema and on‑page optimisation.
Design and execute off‑page SEO initiatives such as backlink acquisition through digital PR and partnerships.
Monitor performance with analytics tools, translate data into actionable insights and collaborate with content, design, engineering and marketing teams.
Create SEO documentation, playbooks and guidelines to standardise best practices.

Required profile

3+ years of hands‑on SEO experience in a growth‑driven, agency or enterprise environment.
Strong expertise in technical SEO, including crawl optimisation, indexing, site structure and JavaScript considerations.
Proven track record in content strategy, keyword research, on‑page optimisation and conversion‑focused SEO.
Experience with SEO and analytics platforms such as Google Search Console, GA4, Ahrefs or SEMrush.
Familiarity with CMS platforms (WordPress, Shopify, headless) and basic HTML/CSS/JavaScript.

Required skills

Technical SEO
JavaScript SEO
Keyword research
Content strategy
On‑page optimisation
Conversion‑focused SEO
Google Search Console
GA4
Ahrefs
SEMrush
WordPress
Shopify
Headless CMS
HTML
CSS
JavaScript
Core Web Vitals
Page speed optimisation
Structured data

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Published 4 months ago

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