Senior SEO Content Strategist

About the role

This senior position will lead organic growth for a high‑growth fintech and cryptocurrency platform. You will own the SEO and content strategy, turning complex financial topics into engaging, compliant content that drives qualified traffic and conversions.

Key responsibilities

• Develop and execute a comprehensive organic growth roadmap, including keyword research, competitive analysis, and performance targets.
• Implement technical SEO improvements such as site architecture, crawlability, page speed, schema markup, internal linking, and Core Web Vitals.
• Collaborate with developers, designers, product, marketing, communications, and compliance teams to ensure SEO best practices are embedded in new product launches.
• Manage SEO tools and reporting platforms to uncover opportunities and deliver actionable insights.
• Create and optimise SEO‑focused content for blogs, landing pages, and educational resources.
• Conduct content audits to refresh and consolidate existing assets.
• Lead digital PR initiatives, securing high‑authority media coverage through outreach platforms.
• Monitor backlink performance and domain authority to continuously refine strategies.

Required profile

• 5‑7 years of combined SEO and content marketing experience, preferably in fintech, cryptocurrency, or other regulated financial services.
• Proven track record of increasing organic traffic, improving rankings, and driving conversions.
• Strong analytical mindset with the ability to translate data into strategic actions.
• Excellent written communication skills, capable of simplifying complex financial concepts while maintaining compliance.

Required skills

• Google Search Console
• Google Analytics
• SEMrush
• Ahrefs
• Screaming Frog
• HARO
• Qwoted