Paid Media Specialist

About the role

Keypath Education is seeking a Paid Media Specialist to drive student enrolment outcomes for university partners across Australia. You will work within a high‑performing digital marketing team, designing, executing and optimising paid campaigns across search, social and emerging channels.

Key responsibilities

• Develop, manage and optimise paid search, paid social and retargeting campaigns on Google Ads, Meta and LinkedIn.
• Leverage AI‑powered campaign formats and emerging advertising technologies to improve performance.
• Monitor, analyse and report on campaign performance from click‑through to enrolment, using data‑driven insights for optimisation.
• Forecast lead volumes, media spend and performance outcomes to support planning and budget management.
• Partner with creative, content and web teams to develop engaging assets and optimise landing‑page experiences.

Required profile

• Passionate about digital marketing and data‑driven decision making.
• Commercially minded with a strong focus on ROI and performance.
• Proactive, collaborative and comfortable working in a fast‑paced, high‑growth environment.
• Committed to connecting learners with life‑changing educational opportunities.

Required skills

• Google Ads
• Meta (Facebook) advertising platform
• LinkedIn Ads
• AI‑powered campaign formats and automation tools
• Data analysis and performance reporting
• Conversion Rate Optimisation (CRO) techniques
• Forecasting and budget management

What we offer

• Professional development support, including certifications and training programmes.
• Flexible working model (remote, hybrid or office).
• Employee Assistance Program and wellbeing initiatives.
• Access to LinkedIn Learning and career development programs.
• IT equipment provided for success.