MarTech Marketing Manager

About the role

Versent is looking for a hands-on MarTech Marketing Manager to turn smart technology into marketing that makes an impact. You will own the technology behind the marketing, working across HubSpot, Salesforce, LinkedIn, GA4 and more to improve customer journeys, campaign performance and the link between marketing activity and commercial outcomes. This is a 12-month fixed-term, individual contributor role based in Sydney or Melbourne, partnering closely with the Marketing, Growth and Practice teams.

Key responsibilities

• Own the MarTech stack and manage and optimise HubSpot, Salesforce and LinkedIn, improving workflows between marketing and sales.
• Build dashboards covering website performance, campaigns, leads, pipeline contribution and marketing ROI.
• Improve segmentation, automation, lead management and data quality for more personalised experiences.
• Plan, execute and report on multi-channel campaigns.
• Use GA4, Google Search Console, Google Tag Manager and Microsoft Clarity to understand customer behaviour and improve conversions.
• Build targeted audiences and retargeting programs for account-based marketing.
• Explore emerging MarTech, AI and generative AI tools, including visibility across traditional and AI-powered search.
• Partner with internal specialists to create thought leadership and campaigns for technical audiences.

Required profile

• B2B marketing experience, ideally in technology, cloud or professional services.
• Experience delivering multi-channel campaigns end to end.
• Great stakeholder management and cross-functional collaboration skills.
• A curious mindset and interest in MarTech, automation and AI.
• Account-based marketing and partner co-marketing experience is a bonus.

Required skills

• HubSpot, Salesforce or similar CRM/automation platforms.
• GA4, paid media and digital performance.
• Strong analytical skills and the ability to turn insights into clear actions.

What we offer

• Flexibility in when you work.
• The Craft 180 program for continuous skill development.
• Benefits such as salary packaging, purchased leave and novated leasing options.
• Wellbeing programmes, social activities, reward and recognition programmes and diverse project opportunities.