Marketing Specialist - Aftermarket Wear

About the role

Caterpillar is hiring an Aftermarket Consultant - Wear, based in Tullamarine, to develop and execute aftermarket strategies for its Wear business across Australia, New Zealand and Japan. The role supports Dealers and Aftermarket Services Representatives (ASRs) to grow Sales to Users (STU), builds regional go-to-market strategies and strengthens dealer capability in undercarriage (UC) and ground engaging tools (GET). It sits between regional sales teams, industry teams, global service support, Product Groups and Dealers, and works with senior management on regional growth plans and merchandising programs.

Key responsibilities

• Develop and execute Wear product and go-to-market strategies across Australia, New Zealand and Japan.
• Identify aftermarket growth opportunities, business issues and market barriers, and build regional strategies to address them.
• Support growth and turnaround plans for priority dealers, customers and market segments.
• Advise on parts targets, growth priorities and commercial strategies to support regional STU objectives.
• Develop and support marketing and merchandising programs and gather Voice of Dealer and Voice of Customer insights.
• Analyse competitors' positioning, merchandising strengths and weaknesses to strengthen Cat's value proposition.
• Build dealer capability through product, application and value-selling training, including support for PSSRs, and train ASRs on Wear products and solutions.
• Collaborate with Product Groups and industry teams on product, availability, application and customer-value needs.

Required profile

• Bachelor's degree, preferably in engineering, marketing or a related field, or equivalent relevant experience.
• 7-10 years of commercial, product marketing, sales or technical experience.
• Demonstrated experience developing go-to-market programs, pricing or value-positioning initiatives and new product introductions.
• Preferred: construction, mining or related industry background; knowledge of Wear products such as undercarriage and GET; dealer network experience; additional languages.

Required skills

• Excellent written and spoken English.
• Ability to communicate and influence across customer, dealer and internal management levels.
• Accountability, initiative, planning and organisational skills.

The position involves about 25% travel, five days a week onsite, and occasional other duties. Visa sponsorship is not available.