Marketing Manager, Campaigns

About the role

Queensland Museum Kurilpa is looking for an energetic and strategic Marketing Manager, Campaigns to lead innovative, audience‑focused campaigns. You will thrive in a fast‑paced environment, juggling multiple priorities while delivering high‑quality outcomes on time and within budget.

Key responsibilities

• Plan, deliver and evaluate integrated marketing campaigns for exhibitions, events and brand initiatives across digital and traditional channels.
• Develop creative strategies that increase visitation, strengthen engagement and support revenue and attendance targets.
• Manage and support a high‑performing team, fostering collaboration, accountability and quality outcomes.
• Work closely with internal and external stakeholders, including suppliers, partners and cultural organisations, to extend campaign reach.
• Gather, analyse and interpret audience data to improve targeting, shape decisions and measure performance.
• Oversee the relationship with QTIX, ensuring ticketing strategies align with campaign activity.
• Ensure all marketing activities comply with museum policies, procedures and relevant legislation, and support WHS requirements.

Required profile

• Proven experience delivering complex campaigns from strategy through to evaluation.
• Strong leadership and team‑management skills.
• Advanced knowledge of digital and traditional marketing channels, including social media, advertising and content.
• Strong analytical capability with experience using audience data and insights.
• Experience with ticketing systems and partnership management is highly regarded.
• Strategic thinking, innovation and a clear focus on results.

Required skills

• Digital marketing
• Traditional marketing
• Social media platforms
• Advertising and content creation
• Audience data analysis
• Ticketing systems (e.g., QTIX)

What we offer

• Opportunity to shape audience engagement for a leading cultural institution.
• Collaborative and inclusive workplace culture.
• Professional development in a dynamic museum environment.