Marketing CRM Automation Specialist

About the role

ING is expanding its in-house CRM Marketing Automation team and is looking for a hands-on Marketing CRM Automation Specialist to deliver personalised customer communications at scale. Working alongside the Targeted Marketing team, you will design, build, test and execute communications across email and SMS channels, and help create reusable templates and processes. This is an execution-focused role suited to someone who thrives on ownership, attention to detail and fast-paced delivery.

Key responsibilities

• Design, build, test and deploy personalised email and SMS communications using CRM and customer engagement platforms.
• Create and maintain reusable communication templates and assets that support efficient campaign delivery.
• Manage end-to-end communication builds, including audience selection, dynamic content, data flows and campaign execution.
• Partner with stakeholders across the business to turn requirements into effective customer communications.
• Improve templates, processes and platform best practices to enhance customer experience and operational efficiency.

Required profile

• Proven HTML skills with experience building and maintaining email communications and marketing assets.
• Experience with customer engagement platforms such as Braze, Zeta (preferred), Marigold, Adobe Campaign, SFMC, Marketo or similar.
• Highly organised and delivery-focused, able to own workloads, prioritise and meet deadlines.
• Strong attention to detail, with testing, QA and problem-solving capabilities.

Required skills

• HTML
• Email and marketing asset creation
• CRM and marketing automation platforms (Braze, Zeta, Marigold, Adobe Campaign, SFMC, Marketo)
• SQL and analytical skills are advantageous

What we offer

• Discounted ING Health Insurance
• An additional rest day to support wellbeing
• An IMPACT day to volunteer on approved sustainability activities

Applications close on Monday 2 November. Existing employees must have been in their current role for at least 12 months, which may be waived in special circumstances. No agency introductions are accepted.