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Insights Manager (Sport & Entertainment)

Publicis Groupe · Sydney

New
Mid 🇬🇧 English
Excel PowerPoint Word Power BI Tableau

Job description

About the role

Publicis Sport & Entertainment (PS&E) connects brands to fans by turning cultural moments into partnerships. The Insights Manager plays a hands-on role delivering partnership intelligence and consulting solutions, turning complex data into clear, commercially grounded insights and recommendations. The role manages the day-to-day delivery of partnership research, valuation, evaluation and measurement projects across a portfolio of sport and entertainment clients, combining data analysis, research, project coordination and strategic storytelling.

Key responsibilities

  • Manage the day-to-day delivery of partnership research, valuation, evaluation and measurement projects against scope, timelines, milestones and quality standards.
  • Combine PS&E's proprietary intelligence tools with first-party, third-party and syndicated research to inform partnership strategy, value, performance and fan and audience intelligence.
  • Interpret audience measurement, media exposure, valuation outputs, survey results and other datasets, identifying key findings, anomalies and limitations.
  • Develop partnership intelligence reports, impact reports, insight summaries and presentation materials with clear recommendations for clients.
  • Apply quality assurance processes to validate data, calculations, assumptions and reporting outputs.
  • Contribute to improving intelligence and measurement frameworks, benchmarks, templates and repeatable delivery processes.
  • Monitor developments in sport, entertainment, sponsorship, media, technology and fan behaviour, and generate commercially aware recommendations.
  • Support proposal development, new-business responses, annual planning, partnership reviews and optimisation recommendations.
  • Build relationships with clients, internal teams, research providers, technology partners and vendors, and coordinate cross-functional workflows.
  • Document processes, share learnings and support team capability.

Required profile

  • Established experience in insights, research, analytics, consulting or data-led project delivery, ideally client-facing.
  • Experience in audience measurement, sponsorship evaluation, consumer research, media exposure or marketing effectiveness.
  • Strong analytical mindset, attention to detail and solid understanding of research methodologies and quantitative and qualitative analysis.
  • Project management and stakeholder skills, with the ability to handle multiple priorities.
  • Confident communicator who can explain complex analysis to different audiences.
  • Media advertising experience preferred; collaborative, commercially minded and interested in sport, entertainment, media, sponsorship and fan behaviour.

Required skills

  • Advanced Excel; confidence with PowerPoint and Word.
  • Power BI or Tableau experience is a bonus.

What we offer

  • Wholeself wellbeing program and a flexible "Work Your Way" approach.
  • Learning and development through the online platform Marcel Classes.
  • Career conversations, diversity, equality and inclusion initiatives.
  • Birthday leave, flexible public holidays and an extra 5 days of leave after 2 years.
  • Work from anywhere for up to 6 weeks per year.
  • Parental leave of up to 18 weeks, paid primary carer leave, secondary carer swap and Cub Care leave.
  • Access to digital wellbeing support through Sonder.

Questions fréquentes

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Published 12 hours ago

Expires 1 month from now

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Publicis Groupe

Sydney