Insights Manager (Sport & Entertainment)
Publicis Groupe · Sydney
Job description
About the role
Publicis Sport & Entertainment (PS&E) connects brands to fans by turning cultural moments into partnerships. The Insights Manager plays a hands-on role delivering partnership intelligence and consulting solutions, turning complex data into clear, commercially grounded insights and recommendations. The role manages the day-to-day delivery of partnership research, valuation, evaluation and measurement projects across a portfolio of sport and entertainment clients, combining data analysis, research, project coordination and strategic storytelling.
Key responsibilities
- Manage the day-to-day delivery of partnership research, valuation, evaluation and measurement projects against scope, timelines, milestones and quality standards.
- Combine PS&E's proprietary intelligence tools with first-party, third-party and syndicated research to inform partnership strategy, value, performance and fan and audience intelligence.
- Interpret audience measurement, media exposure, valuation outputs, survey results and other datasets, identifying key findings, anomalies and limitations.
- Develop partnership intelligence reports, impact reports, insight summaries and presentation materials with clear recommendations for clients.
- Apply quality assurance processes to validate data, calculations, assumptions and reporting outputs.
- Contribute to improving intelligence and measurement frameworks, benchmarks, templates and repeatable delivery processes.
- Monitor developments in sport, entertainment, sponsorship, media, technology and fan behaviour, and generate commercially aware recommendations.
- Support proposal development, new-business responses, annual planning, partnership reviews and optimisation recommendations.
- Build relationships with clients, internal teams, research providers, technology partners and vendors, and coordinate cross-functional workflows.
- Document processes, share learnings and support team capability.
Required profile
- Established experience in insights, research, analytics, consulting or data-led project delivery, ideally client-facing.
- Experience in audience measurement, sponsorship evaluation, consumer research, media exposure or marketing effectiveness.
- Strong analytical mindset, attention to detail and solid understanding of research methodologies and quantitative and qualitative analysis.
- Project management and stakeholder skills, with the ability to handle multiple priorities.
- Confident communicator who can explain complex analysis to different audiences.
- Media advertising experience preferred; collaborative, commercially minded and interested in sport, entertainment, media, sponsorship and fan behaviour.
Required skills
- Advanced Excel; confidence with PowerPoint and Word.
- Power BI or Tableau experience is a bonus.
What we offer
- Wholeself wellbeing program and a flexible "Work Your Way" approach.
- Learning and development through the online platform Marcel Classes.
- Career conversations, diversity, equality and inclusion initiatives.
- Birthday leave, flexible public holidays and an extra 5 days of leave after 2 years.
- Work from anywhere for up to 6 weeks per year.
- Parental leave of up to 18 weeks, paid primary carer leave, secondary carer swap and Cub Care leave.
- Access to digital wellbeing support through Sonder.
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Published 12 hours ago
Expires 1 month from now
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Publicis Groupe
Sydney