Head of Customer Marketing – 12‑Month Contract

About the role

Moët Hennessy is looking for a strategic Head of Customer Marketing to lead a 12‑month maternity‑cover contract. You will bridge Brand Marketing and Sales, turning brand strategy into compelling customer experiences that drive commercial value across on‑trade and off‑trade channels.

Key responsibilities

• Lead, coach and develop the Customer Marketing team, building capability in joint business planning, agency management, KPI setting, retail media, visual merchandising and omni‑channel thinking.
• Design and execute BTL activation strategies, channel‑specific calendars and investment plans aligned with brand objectives.
• Oversee on‑ground program implementation to ensure brand visibility, partner engagement and consumer conversion.
• Measure activation performance through KPIs, ROI analysis and market feedback, identifying wins and improvement opportunities.
• Codify learnings into playbooks, tools and standardized ways of working to scale capability across regions.
• Collaborate cross‑functionally with Brand, Sales, Finance and Operations to shape multi‑year roadmaps and investment strategies.

Required profile

• Proven senior leadership experience in customer or trade marketing, preferably within luxury or premium consumer goods.
• Strong strategic thinking with a track record of translating brand strategy into measurable market activation.
• Excellent collaboration skills to work with brand, sales and finance partners.
• Ability to build high‑performing teams and foster a culture of creativity and continuous learning.

Required skills

What we offer

• Opportunity to shape a future‑ready customer marketing capability for a world‑renowned luxury group.
• Dynamic, collaborative environment that values craftsmanship, elegance and diversity.