Group Marketing Manager

About the role

Evaluate Group is an Australian business group operating across healthcare, allied health, occupational health, medicolegal services, wellbeing and professional education. It is seeking an experienced Marketing Manager to establish and lead a coordinated marketing function across the whole business. The role is strategic and leadership-focused, covering digital and traditional marketing, brand management and communications, and is not just a social media or content management position.

Key responsibilities

• Develop and implement an overall marketing strategy for the Group, with plans for each business unit, and identify target audiences, market opportunities and competitor positioning.
• Build and maintain a consistent professional identity for the Group and its brands, communicating services and value propositions clearly to each market.
• Lead digital marketing, including websites, SEO, online advertising, email marketing and promotional campaigns, and improve online visibility and channel effectiveness.
• Manage and guide the social media specialist and assistant, set priorities and oversee content strategy.
• Monitor industry trends and competitors, and identify opportunities to grow brand recognition and market share.
• Oversee corporate profiles, presentations and promotional materials, and coordinate participation in conferences, seminars, webinars and industry events.
• Work with senior management, Business Development, Operations, Clinical Governance, HR and others, and route marketing-generated enquiries to Business Development.
• Set marketing objectives and KPIs, manage approved budgets, report performance regularly and recommend improvements.
• Ensure all marketing and communications comply with Australian advertising, healthcare, NDIS, privacy and other requirements.

Required profile

• 6-8 years of relevant marketing experience, preferably in a managerial or strategic marketing capacity.
• Demonstrated experience in marketing strategy, brand management and campaign development.
• Experience managing or supervising marketing personnel.
• Experience in healthcare, allied health, medicolegal, NDIS, professional services or a multi-business organisation is highly regarded.

Required skills

• Strong understanding of digital marketing, SEO, online advertising and marketing analytics.
• Excellent communication, content development and project management skills.
• Ability to develop marketing direction, lead a team and communicate with senior management.