Global Integrated Marketing Director

About the role

Neogen is looking for a senior leader to shape and execute a global integrated marketing engine that unites communications, digital marketing, customer‑segment marketing and creative campaign delivery. Reporting to the SVP, Food Safety, the role will drive a customer‑centric, data‑driven go‑to‑market strategy that strengthens brand leadership and accelerates demand generation worldwide.

Key responsibilities

• Define and lead the global integrated marketing strategy, aligning brand, demand generation and regional activation with enterprise objectives.
• Oversee cross‑functional teams in communications, digital, customer‑segment marketing and creative, setting priorities, decision rights and performance metrics.
• Partner with portfolio, commercial and regional leaders to create segment‑focused campaigns, value propositions, content and activation playbooks that boost pipeline and sales effectiveness.
• Own global creative and content strategy, ensuring consistent brand expression, scalable content systems and strong creative standards across channels.
• Drive digital marketing performance across paid media, marketing automation, SEO/SEM, account‑based marketing, analytics and web properties, with KPIs tied to awareness, engagement, pipeline and revenue.
• Serve as a central connector among global marketing, sales, regions, portfolio management and innovation teams to improve alignment, speed to market and execution consistency.

Required profile

• 12+ years of progressive marketing leadership experience in global, matrixed organisations.
• Proven ability to lead integrated marketing functions spanning communications, digital, creative and customer‑segment marketing.
• Track record of delivering commercial outcomes through data‑driven strategies, demand generation and measurable campaign performance.
• Experience building or evolving global marketing operating models, processes, governance and performance measurement frameworks.
• Exceptional leadership, storytelling and stakeholder‑management skills with influence across functions and regions.
• Background in B2B, regulated or science‑based industries such as food safety, animal health, diagnostics or life sciences is preferred.

Required skills

• Marketing automation
• SEO/SEM
• Account‑based marketing
• Analytics

What we offer

• Senior leadership opportunity to shape global integrated marketing strategy and influence commercial growth.
• Ability to lead and develop high‑performing teams across communications, digital and customer‑segment marketing.
• Flexible location options with a preference for Oakdale.