Digital Public Relations Specialist

About the role

Dilate, a Perth-based digital marketing agency, is hiring a Digital PR Specialist. The role builds clients' visibility, authority and search performance through earned media, working closely with Digital Strategists, Organic Search Specialists, the copywriter and design teams. It is not a remote role; candidates must be Australian residents with full working rights based in Perth.

Key responsibilities

• Story ideation and production: generate creative, data-led campaign ideas, source and analyse data, surveys and client insights, interview clients, spokespeople and experts, and produce press releases, story angles and supporting assets with designers.
• Media relations and outreach: build relationships with journalists, editors, bloggers and publishers, research and develop targeted media lists, pitch press releases and story angles, respond quickly to reactive opportunities and follow up professionally.
• Reporting and collaboration: track and report coverage, links, publication authority, referral traffic and brand mentions, update clients and strategists on progress, and share knowledge with the wider team.

Required profile

• Proven background in digital PR, public relations, outreach or journalism, ideally in an agency environment.
• Track record of securing quality coverage and backlinks.
• Excellent writing skills, with press releases, pitches and story angles tailored to different publications.
• Confident interviewer who can draw stories out of clients and experts, and able to manage multiple client campaigns at once.
• Independent worker who also enjoys collaboration.
• Australian resident with full working rights, based in Perth.

Required skills

• Understanding of digital PR best practice.
• Confidence with PR and organic search tools such as media databases, coverage monitoring and backlink analysis tools.
• Bonus: knowledge of how PR influences SEO, generative engine optimisation (GEO) and organic presence, or skills such as reputation management and social monitoring.

What we offer

• Flexible working arrangements, including start/finish times and WFH days.
• Ongoing training and professional development, including paid learning opportunities.
• Support for professional, mental and social wellbeing.

Candidates should attach a cover letter explaining why they are a good fit.