Digital Media and Advertising Manager

About the role

The Digital Media & Advertising Manager will lead the organisation's digital acquisition strategy across search, programmatic, video and native channels, driving supporter acquisition, fundraising growth and brand awareness.

Key responsibilities

• Develop and execute performance marketing strategies aligned to fundraising, acquisition and brand objectives.
• Manage digital media campaigns across Google Ads, programmatic display, digital video and native advertising.
• Partner with media agencies to optimise audience targeting, bidding strategies, testing frameworks and campaign performance.
• Analyse results, provide insights and improve ROI and supporter acquisition.
• Build and maintain reporting dashboards using GA4 and Looker Studio.
• Drive a test‑and‑learn culture, trialing new channels, technologies and optimisation approaches.
• Collaborate with marketing, fundraising, communications, product and insights teams to deliver integrated campaigns.
• Mentor team members and contribute to campaign planning and resource management.

Required profile

• 4‑5+ years of experience in performance marketing, digital media, paid search or programmatic advertising.
• Strong analytical skills with a solid understanding of campaign measurement, attribution and optimisation.
• Proven ability to manage agencies and influence stakeholders across multiple functions.
• Comfortable working in a fast‑paced environment with multiple campaigns and competing priorities.

Required skills

• Hands‑on experience with Google Ads.
• Experience with programmatic advertising platforms.
• Proficiency in GA4.
• Ability to create reports in Looker Studio.

What we offer

• Flexible working arrangements within a collaborative, purpose‑driven organisation.
• Opportunity to own digital acquisition strategy across multiple channels.
• High‑impact role with strong stakeholder exposure and influence on fundraising and brand outcomes.
• Focus on innovation, testing, optimisation and continuous improvement.
• Contribution to a mission supporting disadvantaged children and young people across Australia.