Digital Marketing Manager

About the role

The Digital Marketing Manager leads St John NSW's digital growth engine, covering performance marketing, website experience and lifecycle support. Reporting to the GM Marketing & Communications, this role builds the commercial engine from the ground up.

Key responsibilities

• Run an always‑on performance marketing engine across SEM, SEO, AEO and paid channels (Google, Meta, LinkedIn, etc.).
• Drive commercial growth for B2B and B2C revenue streams, including product launches and training sales.
• Lead website strategy, optimisation and continuous improvement to increase traffic, conversion and revenue.
• Partner with data and analytics teams to enhance data maturity and integration.
• Develop and execute email marketing and end‑to‑end customer journey mapping.
• Manage budget, external suppliers and contracts to achieve best value.

Required profile

• 4+ years experience in performance and digital marketing, with strong B2B focus.
• Hands‑on experience running LinkedIn campaigns and other paid social platforms.
• Technical fluency in CRM and marketing automation (Dynamics 365 highly desirable).
• Proven ability to deliver measurable results through SEM, SEO, AEO and paid advertising.
• Strong written and verbal communication skills and ability to work in a not‑for‑profit commercial environment.

Required skills

• Google Ads / Google Search Engine Marketing
• Meta (Facebook) advertising
• LinkedIn advertising
• Search Engine Optimization (SEO) and Automated Experience Optimization (AEO)
• Dynamics 365 CRM
• Marketing automation platforms
• Email marketing tools
• AI tools for research, content creation and reporting

What we offer

• Competitive salary with salary packaging benefits
• Birthday leave
• Hybrid work (head office, home and on‑site locations)
• Flexible working arrangements
• Opportunity to contribute to community‑impact programs