Digital Marketing Manager - Insurance Paid Media

About the role

Finder is one of Australia's largest digital advertisers, with digital media strategy, buying and optimisation managed in-house. As Digital Marketing Manager you will own paid media performance for the insurance verticals (health, car and home), setting strategy, managing multi-million dollar budgets and being accountable for paid revenue, margin and ROAS. You will lead across search, paid social, display and native, and handle commercial conversations from partner negotiations to custom placements.

Key responsibilities

• Own the paid media strategy and multi-million dollar budget for insurance verticals, accountable for revenue, margin and ROAS targets
• Lead campaign management and optimisation across paid search, paid social, display and native, with Google Ads as a core channel
• Forecast, plan and pace spend, and report performance and insights to senior stakeholders
• Design and run a test-and-learn roadmap across channels, audiences, bidding and creative
• Evaluate, negotiate and launch new channel opportunities, partnerships and custom placements
• Set creative strategy and brief the in-house designer and external agencies, using performance data
• Work with commercial, product and content teams to improve conversion and grow insurance beyond paid media
• Use AI and automation to make the paid media operation faster and smarter

Required profile

• 5+ years of hands-on experience managing large-scale performance marketing campaigns with multi-million dollar budgets
• Strong commercial acumen, understanding margin, payouts and unit economics, and confidence negotiating with partners
• Comfortable with data and experimentation, able to set up and read tests and work with attribution
• Ability to present strategy and results to senior stakeholders
• Adaptable and enjoys working in an agile environment
• Experience in insurance, financial services or another regulated category is preferred but not required

Required skills

• Google Ads (SEM), including account structure, bidding strategies, Performance Max and AI Max
• Meta and TikTok ad platforms
• Leveraging AI and LLM tools to improve marketing efficiency and creative output

What we offer

• 5 days of additional Life Leave each year
• Free daily lunch in the office
• Generous gender-neutral parental leave (up to 16 weeks in Australia)