Brand Engagement Manager

About the role

Lead advocacy, influence and media engagement for Redken across Australia and New Zealand, reporting directly to the Brand Director. You will connect salon professionals, digital creators and consumers to drive brand love and commercial growth.

Key responsibilities

• Drive the end‑to‑end influencer and stylist seeding programme, partnering with external agencies to expand reach and earned media value.
• Manage PR agency deliverables and earned‑media storytelling to position Redken as the authority in professional haircare.
• Partner with media agencies to steer paid amplification for core launches and hero franchise campaigns.
• Create on‑camera content for social platforms alongside brand ambassadors, salon artists and internal digital teammates.
• Audit digital brand execution and e‑merchandising across salon partner platforms and retailer pages to ensure launch consistency.
• Track campaign performance metrics across organic and paid channels, adjusting activations based on real‑time audience engagement data.

Required profile

• Collaborative mindset, creative curiosity and confidence to represent Redken both behind and in front of the camera.
• Proven track record developing creator networks, stylist partnerships and large‑scale seeding campaigns.
• Experience steering PR and paid‑media agencies to deliver integrated amplification strategies.
• Comfortable stepping in front of the camera to co‑create video and social content with creators.
• Ability to translate engagement metrics and social‑listening insights into concrete campaign refinements.
• Skill in aligning advocacy initiatives across Sales, Salon Education and Brand Marketing teams.

What we offer

• Real responsibility from day 1 with opportunities to try new things and take risks.
• An inclusive environment where people of every ethnicity, background, gender, orientation and ability are accepted and celebrated.
• Opportunity to contribute to societal and environmental causes linked to L'Oréal’s brands.