Assistant Brand Manager

About the role

This is a 12-month parental leave contract for an Assistant Brand Manager within a brand marketing team, reporting to the Marketing Director. The company is an ASX-listed Australian business with a portfolio of beverage and nutritional brands made in its own NSW and Victoria facilities, with a flagship brand exported internationally. The role supports delivery of the annual brand plan, with ownership of social, influencer and campaign activity, and a strong possibility of becoming permanent for the right person.

Key responsibilities

• Lead day-to-day social media across Meta and TikTok, including content planning, publishing, community management and performance optimisation, and own reporting and insights against KPIs
• Manage the influencer program, from briefing, content development and approvals through to posting schedules and performance tracking
• Develop and deliver digital, social and content-led campaigns behind new product launches, and identify and manage brand collaborations
• Execute the consumer sampling program and support above-the-line communications, working with internal stakeholders and agency partners
• Track and report brand advertising and digital budgets
• Manage the global asset download centre and partner on international digital initiatives

Required profile

• Degree in Marketing or Business, plus 5+ years of marketing experience
• Strong focus on digital, social and influencer marketing, with confidence across Meta and TikTok
• Independent, autonomous self-starter with initiative and a positive, can-do attitude
• Strong attention to detail, excellent time management and a proven ability to deliver on time and to target
• Curiosity and a hunger to learn across the full marketing mix
• Energetic, relationship-driven approach suited to a small, close-knit team; FMCG, beverage or food service experience is a plus

What we offer

• A chance to take real ownership of the digital agenda for a homegrown brand with global reach
• New launches to bring to market and international markets to partner on
• A strong possibility of permanency and a path towards Brand Manager within 12-24 months

To apply, use the apply button on the listing. Questions can be directed to the recruiter listed in the original advert.