Technical Sales Representative – Sydney

About the role

BASF is seeking a Technical Sales Representative for its Sydney territory. You will deliver technical, colour and digital solutions to automotive refinish customers, support sales acquisition, and launch new products and services across New South Wales.

Key responsibilities

• Maintain regular customer and distributor visit cycles, meeting defined objectives and action plans.
• Provide day‑to‑day technical, colour and training support to customers and distributors.
• Conduct new‑customer acquisition demos, showcasing BASF’s digital and colour solutions, including Refinity.
• Support BASF and distributor sales teams with technical demo outcomes and presentations.
• Identify painter skill gaps, deliver onsite training, resolve complaints, and perform technical vehicle inspections.
• Execute system conversions, customer trainings and technology transfers while identifying improvement opportunities.
• Update Customer Skills Assessment and Sales Force databases as required.
• Maintain technical competencies through all required training, including e‑learning.

Required profile

• Tertiary qualification in Automotive Refinish or equivalent spray‑painter qualification.
• Certificate IV in Workplace Assessment and Training (preferred).
• Minimum 6 years of experience in the automotive refinish industry.
• Proven experience in coaching, development and technical support.

Required skills

• Automotive refinish expertise
• Colour solution implementation
• Digital solution delivery (including Refinity)
• Technical demonstration and training
• System conversion and technology transfer