Social Media Manager & Content Creator

About the role

Dr. Woof is seeking a passionate Social Media Manager & Content Creator to own and grow its organic presence across Instagram, TikTok, and YouTube. You will work closely with marketing leadership and the founder to shape how the brand is seen publicly while enjoying hands‑on content creation.

Key responsibilities

• Manage Dr. Woof’s social channels (Instagram, TikTok, YouTube) and drive organic reach.
• Conceptualise, film, edit, write and publish engaging short‑form content.
• Plan and execute social content around major brand and marketing campaigns.
• Collaborate with designers, photographers, video editors, creative strategists and external creators.
• Work with influencers and external creators to inject fresh perspectives.
• Balance daily posting cadence with larger campaign moments.
• Analyse performance data and audience feedback to continuously refine content.
• Stay up‑to‑date with platform trends, formats and emerging tools.

Required profile

• Proven experience managing brand social media accounts with full ownership.
• Genuine love for storytelling and content creation.
• Comfortable appearing on‑camera or directing shoots.
• Data‑aware mindset without sacrificing creativity.
• Strong organisational skills and ability to follow through.
• Eagerness to learn continuously and keep pace with platform changes.

Required skills

• Instagram
• TikTok
• YouTube
• Later (social scheduling)
• Canva
• CapCut