Senior Account Manager

About the role

Herd MSL is seeking a Senior Account Manager to lead integrated communications programmes for leading consumer brands across Australia. The role blends earned media, influencer strategy, brand storytelling and cultural relevance to drive awareness and affinity.

Key responsibilities

• Act as day‑to‑day client lead on consumer accounts, building strong relationships and owning outcomes.
• Develop and deliver earned‑led communications strategies, media, influencer and integrated campaigns from concept to execution.
• Manage media relations programmes across lifestyle, entertainment, consumer, news and trade outlets.
• Oversee influencer strategy, talent selection, briefing, content alignment and measurement.
• Mentor junior team members and contribute to new‑business development.

Required profile

• Experience at Senior Account Manager level in PR or communications, or readiness to step into the role.
• Strong background in consumer communications, earned media and brand‑led campaigns.
• Confidence managing stakeholders and providing proactive client counsel.
• Calm, solutions‑focused approach under pressure and comfort with ambiguity.

Required skills

• Proficiency with AI tools for strategy, insights and workflow efficiency.
• Media planning and execution expertise.

What we offer

• Industry‑leading learning and development programmes with a dedicated Career Manager.
• Clear career growth within a strengths‑based environment.
• Flexible working approach and a supportive, inclusive culture.
• Comprehensive wellbeing programme, parental leave, and global mobility options.