Performance Marketing Specialist

About the role

The Performance Marketing Specialist owns the hands-on execution of paid media and SEO/SEM initiatives across Meta, Google, Pinterest, YouTube and TikTok. The role manages and optimises clients' digital marketing campaigns across multiple channels, turning strategy into strong campaign performance from acquisition through to retargeting, while managing day-to-day spend. It works with the wider team to maximise return on ad spend (ROAS) and increase the client's website conversion rate.

Key responsibilities

• Collaborate with senior leadership to define the paid performance strategy, including budget allocation, campaign planning and KPIs and targets per channel
• Execute and optimise paid campaigns across Meta, Google, Pinterest, YouTube and TikTok, reallocating spend between channels based on performance
• Manage day-to-day bid strategy and channel-level budget pacing
• Rebuild and own Meta/Instagram remarketing activity
• Implement SEO and SEM initiatives supporting external digital channel initiatives
• Work with in-house creative teams to test, analyse and improve ad creatives
• Own paid and organic search reporting, building dashboards from raw platform data and tracking ROAS, CAC and keyword performance
• Champion AI-enabled and campaign experimentation, flagging new digital opportunities and competitive intelligence
• Collaborate with technology, product, customer care and operations teams to align marketing with broader strategy

Required profile

• 3-5 years of hands-on paid media execution, ideally spanning B2B and B2C
• Proven track record of managing significant digital marketing budgets across multiple channels
• Experience collaborating with creative teams to test and iterate ad concepts is highly desired

Required skills

• Google Marketing Suite and Meta
• SEO and SEM
• Experience with emerging platforms
• Use of AI in the process is viewed favourably

What we offer

• An attractive salary and growth opportunity
• A supportive team and a great work/life balance
• On-site parking