Paid Media & Performance Marketing Lead (Google Ads, Meta & LinkedIn)

About the role

An Australian AI-native software, product and venture studio is looking for an experienced Paid Media & Performance Marketing Lead to take hands-on ownership of its paid acquisition strategy and execution. The role focuses on generating qualified enquiries and sales opportunities for software development and AI services, and also manages campaigns for technology ventures and selected clients of the digital and creative agency. It suits someone who personally builds, manages and improves advertising accounts.

Key responsibilities

• Own the paid acquisition strategy and execution across Google Ads, Meta Ads and LinkedIn Ads, choosing channels and campaign types by audience, offer and commercial objective.
• Build, manage and optimise campaigns, including account structure, keywords, audiences, bidding, budgets, exclusions, messaging and creative testing.
• Manage Google Search, Performance Max, Display, YouTube and remarketing campaigns, and Facebook, Instagram and LinkedIn campaigns for prospecting, lead generation and remarketing.
• Allocate advertising budgets based on evidence, lead quality and acquisition economics.
• Generate qualified B2B enquiries for software development, AI, SaaS and technology services, and work with sales to define a qualified lead and reduce wasted spend.
• Build acquisition funnels suited to high-value services and longer B2B sales cycles.
• Set up and maintain conversion tracking across platforms, websites, landing pages and CRM systems, including pixels, conversion APIs and offline conversion tracking.
• Run structured tests on keywords, audiences, offers, messaging, creative, landing pages and bidding, and report on spend, conversion rates, cost per qualified lead, cost per sales opportunity and customer acquisition cost.

Required profile

• 4+ years of hands-on paid media experience, with direct responsibility for campaign execution and optimisation.
• Demonstrated success in B2B lead generation for high-value services or products with longer sales cycles.
• Experience managing substantial advertising budgets with clear commercial accountability.
• Ability to explain technical findings and commercial implications clearly, and to show what was changed in an account and the results.

Required skills

• Google Ads, Meta Ads Manager and LinkedIn Campaign Manager.
• GA4, Google Tag Manager, conversion events, pixels, enhanced conversions and conversion APIs.
• Offline conversion imports, UTM standards, attribution and lead-source tracking.
• Landing-page testing, conversion-rate optimisation and performance dashboards.
• CRM platforms such as HubSpot or Salesforce, call tracking, server-side tracking and marketing automation are particularly valuable.

To apply, send a resume and two or three concise examples of campaigns you personally managed and optimised, including business, audience, spend, changes made and results. Shortlisted candidates will walk through a campaign example. Immediate start available.