Member Guidance Marketing Specialist

About the role

Defence Bank, a member-owned bank serving the Australian Defence community, is looking for a Member Guidance Marketing Specialist in Melbourne. Working within the Member & Marketing team, you will create timely, relevant communications that support members at key stages of their relationship with the bank, with email as the primary channel. You will plan and deliver lifecycle, product and service communications, collaborating with Guidance, Brand, Product and Digital stakeholders.

Key responsibilities

• Plan, build and deliver timely lifecycle email communications
• Turn guidance priorities into clear, practical, member-focused content
• Deliver accurate and compliant product and service communications
• Use audience segmentation and targeting to improve relevance and engagement
• Manage the lifecycle communications agency and delivery partners, writing briefs and overseeing quality
• Monitor performance and engagement metrics to optimise communications and member outcomes
• Help expand communications into channels such as in-app messaging and SMS
• Collaborate with stakeholders across Guidance, Brand, Product, Digital, Risk, Compliance and Legal
• Maintain strong governance, approval and data management practices

Required profile

• Approximately four to seven or more years' experience in lifecycle or product and service communications
• Strong hands-on experience delivering email or lifecycle communication programs
• Experience delivering product or service communications in a regulated environment
• Tertiary qualification in marketing, communications or a related discipline, or equivalent professional experience
• Experience collaborating across multiple stakeholder groups

Required skills

• Attention to detail, accuracy and governance discipline
• Preferred: lifecycle marketing, CRM or marketing automation platforms
• Preferred: audience segmentation, targeting or personalisation
• Preferred: experience expanding communications into additional owned or direct channels
• Highly regarded: financial services or similarly regulated industry experience

What we offer

• Savings and discounts across products and services
• Work-Life fit program including additional paid leave
• Annual corporate wardrobe allowance
• Birthday leave
• Reward and recognition platform with vouchers, discounts and e-cards