Senior Brand Manager - FMCG Food

About the role

A leading international branded food business is looking for an experienced Senior Brand Manager for a nine-month fixed-term contract in Melbourne. Working within a high-performing marketing team, you will take ownership of a well-established consumer brand and lead its strategy, activation and commercial performance in a fast-paced, collaborative FMCG environment.

Key responsibilities

• Lead the development and delivery of the brand strategy and annual marketing plan.
• Manage integrated campaigns across digital, social, shopper, PR and traditional media channels.
• Use consumer, category and commercial insights to identify growth opportunities.
• Work closely with sales, category, innovation, finance and supply-chain teams.
• Lead innovation, renovation and product-launch projects from concept through to market.
• Manage agency partners, campaign development and creative execution.
• Own the brand budget, ensuring effective investment and measurable return.
• Monitor brand health, market performance and competitor activity.
• Present plans, recommendations and performance updates to senior stakeholders.
• Support and develop junior members of the marketing team where required.

Required profile

• Established Brand Manager or Senior Brand Manager with significant brand-marketing experience in FMCG, consumer goods or a similar fast-paced branded environment.
• Track record of developing and delivering successful consumer campaigns.
• Experience leading cross-functional projects and influencing senior stakeholders.
• Experience managing creative, media, digital or research agencies.
• Ability to get up to speed quickly and deliver results within a fixed-term assignment.
• Experience in food or drink is advantageous but not essential.

Required skills

• Commercial awareness and confidence working with market, shopper and consumer data.
• Project-management skills, balancing strategic thinking with hands-on delivery.
• Excellent communication, collaboration and presentation skills.

The applicant should submit their CV and a brief summary of relevant brand-management experience. The role suits an ambitious marketer who combines consumer insight, creativity and commercial thinking to drive brand growth.