Sales Development Representative

About the role

Avoca is an AI-powered conversational agent platform for home service companies, handling inbound calls such as bookings, lead qualification and revenue generation. As a Sales Development Representative in Sydney, you will identify, engage and qualify prospective customers across the Australian home services industry, running high-velocity outbound programs and converting interest into meetings for Account Executives. This is a greenfield opportunity: you will build Avoca's pipeline in Australia from day one.

Key responsibilities

• Prospect and qualify leads across Australian home services segments, acting as the first point of contact for prospects.
• Run high-volume, multi-channel outbound (LinkedIn, email, calls, events) to build pipeline and exceed meeting and SQL targets.
• Tailor outreach to customer goals and business models, articulating Avoca's value in booking jobs and capturing missed demand.
• Partner with Account Executives to schedule demos, share context and ensure smooth handoffs.
• Travel to industry conferences and events to generate leads, book demos on site and represent Avoca.
• Conduct discovery to qualify fit, pain and timing, and map stakeholders across Operations, Marketing and Executive teams.
• Work with Sales, Marketing and Product to refine messaging, share market feedback and improve playbooks and cadences.
• Track activity and outcomes, measuring and reporting on KPIs.

Required profile

• 1-3 years in an SDR, BDR or outbound sales role, ideally at a high-growth startup.
• Track record of hitting or exceeding outbound meeting targets with meetings that convert downstream.
• Comfortable with high volume, able to run 50+ touches a day without sacrificing quality.
• Excited to work with a high-ownership team across multiple time zones.
• Nice to have: experience selling AI, SaaS or into home services, and domain knowledge or an existing trades network.

Required skills

• Confidence on the phone and in writing, from a 30-second cold call to a personalised email.
• CRM discipline: clean data, updated stages and notes useful to Account Executives.
• Ability to embed AI systematically into prospecting, research, outreach and list building.

What we offer

• Expected on-target earnings of A$150,000-A$175,000, with base salary, bonus, equity and benefits.
• Flexible PTO plus Australian holidays, company-wide off-sites and travel to HQ.
• Medical, dental and health insurance, and all core tools and software provided.