Director of Sales & Marketing

About the role

A hotel that is a member of the Accor network (more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations) is looking for a Director of Sales & Marketing in Perth. The role leads the Sales and Marketing Department and related areas to maximise the hotel's market position and revenue.

Key responsibilities

• Lead and manage the Sales and Marketing Department, and the Business, Events and Groups department (where applicable)
• Manage the Reservations Department so that service delivery reflects the strategy for achieving budgeted revenues
• Work with the Director of Revenue and Regional Director of Sales & Marketing to achieve optimal revpar, revenue and yield across all segments
• Develop tactics to acquire major business opportunities and manage the business mix for optimum sales performance
• Review market trends and competitor intelligence, and set commercial rate structures including contracted dynamic pricing
• Maximise revenue through effective pricing, space management and conversion, and promote Food and Beverage outlets for Conference and Incentive segments
• Explore joint ventures with domestic industry partners and drive industry submissions (AOAA, HMAA, TIC, etc.)
• Communicate the Sales & Marketing strategy to the team and maintain regular contact with the General Manager, regional and national directors and account managers
• Spearhead the E-Commerce function with the Corporate E-Commerce department and work with the Director of Food & Beverage on ROI-measured marketing campaigns

Required profile

• Tertiary qualification in Marketing, Business or Hospitality
• Minimum 5 years of proven hotel Sales & Marketing experience
• Experience managing costs, hitting budgets and monitoring reports and plans
• Ability to work under pressure, coach and mentor teams, and communicate confidently with all levels of staff

Required skills

• Strong understanding of online distribution, e-commerce and digital marketing
• Knowledge of local businesses and industry trends
• Strategic thinking and decision-making with commercial awareness