Digital Marketing Manager

About the role

This position is with a fast‑growing Brisbane digital marketing agency that partners with a small portfolio of consumer‑facing brands in outdoor, lifestyle, retail and eCommerce. You will act as the external digital marketing lead, aligning paid media, content, website, CRM and commercial strategy into a cohesive growth plan.

Key responsibilities

• Manage a dedicated portfolio of 3‑4 client brands.
• Build, launch and optimise campaigns on Meta, Google Ads and other paid channels.
• Monitor performance metrics such as ROAS, CPA, AOV, conversion rate and revenue contribution.
• Translate client objectives into channel strategies and execution plans.
• Brief creative teams on ad concepts, product messaging and assets.
• Improve website elements, landing pages, CRO and product pages.
• Support email and CRM initiatives, including lifecycle flows and nurture journeys.
• Report results to clients with clear, commercial recommendations.

Required profile

• Proven experience in digital marketing for consumer‑facing brands.
• Strong client‑facing communication and commercial mindset.
• Hands‑on approach with the ability to contribute strategically.
• Comfortable working across paid media, website optimisation, email and content.

Required skills

• Meta Ads (Meta Ads Manager)
• Google Ads
• Shopify
• Klaviyo
• Google Merchant Centre
• GA4 (Google Analytics 4)