Branding & Marketing Manager - Australia

About the role

CHAGEE is looking for a Branding & Marketing Manager to lead its brand and marketing in Australia as it launches and grows its Sydney store network. You will work closely with the Australia General Manager and the regional Branding & Marketing team, with initial support from an experienced team, to localise the brand for Australian consumers and own the marketing plan across store launches, digital and social, partnerships, loyalty and customer service. As the business expands, you will have the opportunity to build and lead the Australia Marketing function.

Key responsibilities

• Build the Australia marketing function, including the local plan, processes, agency partners and performance tracking.
• Adapt brand positioning and messaging for Australian consumers while keeping global brand guidelines.
• Plan and run grand opening campaigns for each new store.
• Manage multi-channel campaigns such as product launches and seasonal activations.
• Lead social media, content and paid digital marketing, and grow the online community.
• Develop creator and influencer partnerships, media relations and brand collaborations.
• Drive member acquisition, engagement and retention through the loyalty program and CRM.
• Manage marketing and promotions on food delivery platforms.
• Conduct market and consumer research and oversee customer feedback and service channels.
• Manage the marketing budget, track ROI and KPIs, and report performance to the Australia General Manager and regional team.
• Build, lead and develop the Australia marketing team.

Required profile

• Bachelor's degree in Marketing, Communications, Business or a related field.
• 8+ years of brand and marketing experience, ideally in consumer, retail or F&B brands.
• 3+ years of people leadership experience managing marketing team members.
• Proven track record launching or growing a consumer brand in Australia with measurable results.
• Strong understanding of the Australian consumer, media and creator landscape.
• Preferred: F&B, QSR or beverage brand experience, bringing an international brand to Australia, CRM and loyalty program experience, and experience with regional or global headquarters in a matrix organisation.

Required skills

• Hands-on experience in social media, content, influencer and performance marketing, with strong marketing analytics.
• Experience managing marketing budgets and agencies with a focus on ROI.
• Working knowledge of Australian Consumer Law and advertising standards.
• Strong creative judgement and excellent communication and presentation skills.