Senior Social and Community Strategist

About the role

This senior position drives the social and community strategy for a B2B technology brand in Australia. You will shape brand presence, grow audience engagement, and influence online communities where enterprise decision‑makers, marketers and developers interact.

Key responsibilities

• Own and evolve the social media strategy across key platforms, including editorial planning, publishing cadence and audience growth.
• Manage and expand presence in strategic online communities such as forums, Slack groups, Reddit channels and industry‑specific networks.
• Lead employee advocacy programs by providing content resources, playbooks and engagement frameworks.
• Monitor social listening platforms and community discussions to surface actionable insights for marketing, product, sales and leadership.
• Collaborate with design, video, PR and content teams to create platform‑native social content and campaigns.
• Build and manage influencer, creator and partnership initiatives aligned with brand positioning.
• Support social communication during high‑visibility events, launches or reputation‑related situations.
• Analyze performance metrics and continuously optimise strategies based on engagement quality, sentiment and business impact.

Required profile

• 8+ years of B2B social media, community management or digital brand strategy experience.
• Proven track record managing LinkedIn and other social channels for enterprise SaaS or technology brands.
• Experience building and scaling employee advocacy programs with measurable results.
• Deep understanding of online community dynamics across forums, Reddit, Slack and industry‑specific networks.
• Strong written communication, storytelling and editorial skills.

Required skills

• LinkedIn
• Slack
• Reddit
• AI‑powered workflow tools
• Social listening platforms