Head of Marketing

About the role

MOHR, a new category in occupational health, is looking for a Head of Marketing to turn its early-stage marketing function into an engine that drives demand and growth. You will report to the founder and CEO, who grew a health services business to 250 people and sold it. The role is based in Melbourne, hybrid, with at least 3 days a week in the South Melbourne office.

Key responsibilities

• Turn the strategy into a delivery plan with dates, owners and detail.
• Position the category, craft messaging and put the refreshed brand in front of the right buyers.
• Build demand across enterprise, government and partnerships through campaigns and content.
• Own LinkedIn, digital, social, brand and content week to week, and write the copy yourself.
• Create collateral that helps the sales team win.
• Use AI for automation, workflows, lead scoring and reporting.
• Develop the graphic designer and Marketing Coordinator, and shape future hires.
• Challenge ideas that won't work in the market and make the good ones practical.

Required profile

• Experience building marketing in a growing B2B company, from systems and cadence to reporting.
• Has linked marketing to pipeline and revenue, not just reach.
• Strong writing, with copy written personally.
• Ahead of the curve on AI in marketing operations.
• Has managed people, including a small team, and does the work themselves rather than relying on agencies.
• Comfortable disagreeing with executives or strategy leads without damaging relationships; long stints over quick moves.
• Bonus points for B2B SaaS, launches, category creation, enterprise or government sales, or a background in health tech, HR tech or EHS.

What we offer

• $150K to $180K base plus superannuation.
• Your own team from day one: a graphic designer and an incoming Marketing Coordinator.
• A creative strategy lead shaping direction while you own execution.
• No incumbent to position against, and a clear link to growth as ARR is set to triple.