Growth Marketer (Paid Acquisition & Email Lifecycle)

About the role

Dovetail, a customer intelligence platform founded in 2017 with offices in Sydney and San Francisco, is hiring a Growth Marketer. You will partner with Demand Generation, Product Marketing, Creative, Web, Data and Revenue Operations to build the company's acquisition and lifecycle growth engine. The role is full-time, in person-first (four days a week in the Surry Hills HQ), and focuses on paid acquisition and email end to end.

Key responsibilities

• Own paid acquisition: set channel strategy, budget, targets, forecast and testing roadmap across Google Ads, LinkedIn Ads, retargeting and selected emerging channels, and run campaigns hands-on.
• Own email and lifecycle marketing: build nurture, behavioural trigger, re-engagement and database activation journeys, and own segmentation, testing, deliverability and measurement.
• Turn performance into better creative by partnering with Creative and Product Marketing, and improve the post-click journey with Web on landing pages, forms and conversion experiments.
• Build a high-velocity testing practice and connect spend to pipeline through tracking, attribution, dashboards and metrics such as qualified pipeline, CAC and revenue.
• Design and operate AI-powered workflows, prompts, agents and tooling, and partner with Engineering and Web to automate manual work.

Required profile

• Experience in growth or performance marketing, ideally B2B SaaS, with direct experience on Google Ads and LinkedIn Ads; experience with Meta, YouTube, Reddit, programmatic or emerging AI search surfaces is useful.
• Track record of managing budgets and improving qualified pipeline, CAC or revenue.
• Hands-on with modern AI tools such as Claude or ChatGPT, and a pragmatic approach to using AI in daily work.
• Comfortable owning the paid and lifecycle stack end to end, from campaign taxonomy and pixels to email automation and reporting.
• Strong analytical judgment, creative taste, and a bias to action; strong cross-functional collaboration.

Required skills

• Google Ads and LinkedIn Ads
• Email automation and lifecycle marketing
• Useful: Google Analytics, Segment, HubSpot, Salesforce, SQL or a product analytics platform

What we offer

• Equity for everyone, competitive base salary plus options
• In-person-first work in the Sydney office, with a flexible remote setup for the US team
• $3,000 L&D allowance or up to $1,000 wellness benefit
• Four weeks of accrued leave, floating public holidays and up to four weeks a year working from anywhere
• Parental leave (20 weeks for primary caregivers, 12 weeks for secondary) and four extra weeks after four years
• US benefits including health, dental, vision and 401(k) through Sequoia