B2B Content Marketing Specialist

About the role

Efficiency Leaders, an Australian technology company behind the procure-to-pay automation platform RapidP2P, is looking for a creative, proactive and hands-on B2B Content Marketing Specialist. Reporting to the Growth Marketing Manager, you will support the marketing function, strengthen the digital presence and help generate qualified business opportunities, working closely with marketing and sales teams to reach finance and procurement professionals across Australia and New Zealand.

Key responsibilities

• Create and publish content on LinkedIn and other channels, including thought leadership posts, carousels, graphics and short-form videos
• Research, write and optimise blog articles and website pages for search engines and AI-powered discovery platforms
• Design marketing assets in Canva, including social graphics, presentations and campaign materials
• Use AI tools and workflows to support research, content repurposing and campaign execution
• Support email campaigns, newsletters and lead nurturing
• Develop case studies, testimonials and customer success stories, including coordinating interviews and supporting video production
• Assist with webinars, events, conferences and exhibitions, including materials, communications and follow-up
• Publish blogs and optimise landing pages, ideally using WordPress
• Monitor content and campaign performance and suggest improvements
• Support sales enablement materials and partner marketing initiatives

Required profile

• At least 2 years of hands-on experience in B2B, content or digital marketing, ideally in SaaS, technology or professional services
• Demonstrated experience creating and managing organic LinkedIn content for a B2B audience
• Excellent writing, editing and communication skills
• Ability to manage multiple projects, meet deadlines and work independently in a fast-paced, small-team environment

Required skills

• Strong Canva skills; basic video editing with CapCut or Canva is highly regarded
• Working knowledge of SEO; interest in AEO and GEO
• AI literacy, with tools such as ChatGPT or Claude
• Familiarity with Semrush, Google Analytics, Google Search Console or similar tools

What we offer

• Exposure to emerging AI technologies, Gartner advisors and modern digital marketing practices
• A competitive salary and a collaborative team in Sydney CBD

To apply, send your CV together with examples of content or marketing projects you have produced, such as LinkedIn posts, articles, creative assets or videos.