Acquisition Marketing Manager - B2B SaaS

About the role

A market-leading Australian B2B SaaS company is looking for a hands-on Acquisition Marketing Manager to drive net-new customer growth across Australia and New Zealand. This is a newly created role with genuine ownership and autonomy, based in the Sydney CBD with a hybrid arrangement (2 days per week in the office). It is advertised as a 12-month contract with a view to permanent.

Key responsibilities

• Own multi-channel acquisition across paid search, paid social, SEO, content, email and partnerships.
• Generate qualified leads and pipeline, working closely with Sales to improve conversion.
• Manage acquisition budgets and optimise CPL, CAC, MQL-to-SQL conversion and pipeline contribution.
• Run structured A/B testing, CRO and growth experiments to improve performance.
• Use GA4, CRM data and attribution to make smarter investment decisions, focusing on revenue rather than vanity metrics.

Required profile

• Proven B2B SaaS acquisition or demand generation experience.
• Commercially driven, with measurable success improving pipeline and acquisition efficiency.
• Confident with GA4, Salesforce, HubSpot or similar platforms.
• Experience with funnel analytics, conversion optimisation and structured experimentation.
• Collaborative but commercially confident approach to working with Sales.

Required skills

• Digital marketing across multiple channels (paid search, paid social, SEO, content, email)
• GA4, CRM data analysis and attribution
• A/B testing and CRO

What we offer

• Real ownership of a newly created acquisition function within an established SaaS market leader.
• Direct visibility and influence over commercial results.
• Freedom to experiment, optimise and build.
• Hybrid flexibility and a 12-month initial contract with a view to permanent.