ABM Manager - Field Marketing (Australia)

About the role

A commercially focused ABM Manager is sought to drive growth across a portfolio of strategic new-logo and existing-customer accounts. The role reports to the Senior Field Marketing Director and focuses on account-based marketing and field marketing.

Key responsibilities

• Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey
• Partner with Sales and BDM teams to identify account priorities, key buying groups and growth opportunities
• Activate digital, content, executive engagement and event programs tailored to the Europe North West market, using real-time engagement signals
• Use AI tools and marketing technology to improve account research, personalization, execution and reporting
• Measure account engagement, progression, pipeline creation and opportunity acceleration

Required profile

• Proven track record in enterprise B2B ABM, field marketing or demand generation within complex sales cycles
• Demonstrated experience partnering with Sales to drive pipeline growth
• Hands-on experience using AI tools for campaigns, research and personalization
• Bonus: background in SaaS, fintech, banking or enterprise technology