Social & Content Manager

About the role

Benefit Cosmetics is seeking a creative, social‑obsessed professional to lead its digital presence across Australia and New Zealand. The Social & Content Manager will own the end‑to‑end content journey, from ideation and filming to editing and publishing, while acting as the face of the brand on‑camera.

Key responsibilities

• Develop and execute a social content strategy for organic and paid channels on TikTok, Instagram and YouTube.
• Lead campaign launches and always‑on content plans that drive engagement and business results.
• Create high‑performing, platform‑native video content, capture events, influencer activations and in‑store experiences.
• Manage the monthly content calendar to ensure a steady flow of fresh, trend‑relevant posts.
• Engage with the community by responding to comments, DMs and conversations authentically.
• Stay ahead of social and beauty trends, experiment with new formats and tools.
• Track, analyse and report on content performance, using insights to refine future output.

Required profile

• Proven experience in a social media and content creation role, preferably within the beauty industry.
• Hands‑on experience creating video‑first content for TikTok and Instagram.
• Experience managing social channels end‑to‑end, including analytics and reporting.

Required skills

• TikTok
• Instagram
• Video editing
• Social media analytics