Social Strategy Director

About the role

Influential, an end-to-end Social & Influencer agency within Publicis Groupe, is looking for a Social Strategy Director in Sydney. This senior leadership role sets the strategic direction for social-first thinking across key clients and new business opportunities, partnering with senior social, influencer, creative, media, data and client leadership teams to shape strategy, lead content and channel frameworks and strengthen senior client relationships.

Key responsibilities

• Set and lead the strategic direction for social and influencer across priority clients, campaigns, always-on programs and new business responses.
• Raise the strategic standard of the agency by shaping clear, insight-led narratives that connect audience, culture, platform behaviour and brand ambition.
• Partner with senior client, creative, media, influencer and production leads so that social strategy translates into distinctive, effective and executable work.
• Lead, mentor and develop strategists and broader team members, building confidence and strategic rigour.
• Identify growth opportunities within existing clients and contribute senior strategic leadership to new business pitches.
• Ensure strategic recommendations support commercial objectives, project scope, resourcing, profitability and long-term client growth.
• Represent and champion Influential's social and influencer capability across Publicis Groupe, integrating with media, creative, data and production teams.

Required profile

• Extensive experience in social, influencer, creative, media or digital strategy, ideally within an agency environment.
• Track record setting strategic direction for major brands, campaigns, retained clients and new business.
• Proven ability to lead senior client conversations and influence stakeholders across disciplines.
• Experience leading, mentoring or managing strategists, social specialists or cross-functional teams.
• Understanding of the social, influencer and creator landscape, including platform behaviours, audience motivations and cultural trends.
• Ability to turn research, data and cultural insight into strategic platforms, content territories, channel recommendations and creative springboards.
• Knowledge of how paid, owned, earned and influencer activity combine to create connected social ecosystems.
• Strong people leadership, stakeholder management and presentation skills, with commercial awareness of scope, revenue, profitability and resourcing.

What we offer

• Wholeself program covering physical, mindful and financial wellbeing.
• Flexible working arrangements, including up to 6 weeks per year working from anywhere in the world.
• Over 15,000 learning programs and career development support.
• Leave including Birthday Leave, flexible public holidays and an extra 5 days after 2 years of service.
• Parental leave of up to 18 weeks, paid primary carer leave, secondary carer swap and Cub Care leave.
• Access to digital wellbeing support and a commitment to diversity, equality and inclusion.