Digital Marketing Specialist

About the role

GESHA Coffee Co. is seeking a creative, digitally‑savvy professional to lead and execute its B2C eCommerce marketing initiatives. This newly created position will shape the digital strategy, drive online coffee sales across Australia, and support broader digital projects within the business.

Key responsibilities

• Plan and run digital marketing campaigns, promotions, product launches and seasonal activities.
• Develop and optimise email marketing flows using Klaviyo, including EDMs and automated customer journeys.
• Identify and implement website and eCommerce UX improvements to boost conversion.
• Lead content ideation and production for Instagram, Facebook, LinkedIn and potentially TikTok, including influencer outreach.
• Collaborate with Meta and Google Ads agencies, create briefs, monitor performance and manage organic boosting.
• Write copy for emails, website, social media, paid ads and other customer communications, adapting messaging for retail, wholesale and corporate audiences.
• Track, analyse and report on digital performance metrics.

Required profile

• Passionate about the digital landscape with a balance of creativity and organisation.
• Proactive, adaptable and highly organised, able to manage priorities independently.
• Confident in contributing ideas and driving projects forward with minimal supervision.

Required skills

• Klaviyo (email marketing platform)
• Meta Ads (Facebook/Instagram advertising)
• Google Ads
• Instagram
• Facebook
• LinkedIn
• TikTok