Digital Marketing Supervisor

About the role

POP MART, a global leader in designer toy culture, is expanding across Australia and New Zealand. We are seeking a Digital Marketing Supervisor to drive digital growth, shape social media experiences, and align with our vibrant, youth‑focused brand personality.

Key responsibilities

• Partner with headquarters to develop and execute data‑driven local digital marketing strategies that accelerate brand growth.
• Oversee daily operations and strategic direction of all social media channels, managing both always‑on and campaign activities.
• Drive content publishing strategy to boost organic reach, engagement, and follower growth while ensuring brand consistency.
• Collaborate with influencers to co‑create authentic content that resonates with target audiences.
• Monitor and manage community engagement, maintaining a consistent brand voice and escalating customer issues as needed.
• Analyse social media performance, produce regular reports, and recommend optimisation actions.

Required profile

• Bachelor’s degree (or equivalent) in Marketing, Communications, Business Management, or related field.
• 5+ years of consumer marketing communications experience, preferably in a fast‑paced retail or luxury brand environment.
• Proven digital marketing experience in a fun, creative, youth‑oriented product category such as collectibles, toys, gaming, beauty, fashion, or lifestyle.
• Strong analytical ability to translate data into actionable strategy.

Required skills

• Deep familiarity with major social media platforms and their operational rules.
• Insight into trending topics and popular culture.