Digital Marketing Specialist

About the role

Ruyton Girls' School is seeking a Digital Marketing Specialist to lead and enhance its online presence. The role will shape digital communications, drive brand engagement and support enrolment growth across the school community.

Key responsibilities

• Strategically manage the school’s website, social media channels and digital advertising campaigns.
• Create and deliver compelling content that reflects the school’s values and strategic priorities.
• Analyse performance data to optimise campaigns and report on key metrics.
• Oversee relationships with external agencies and ensure timely delivery of digital initiatives.
• Collaborate with the Community Relations team to produce digital experiences for prospective families, students, staff and alumni.
• Maintain brand consistency across all online communications.

Required profile

• Proven experience in digital marketing within an educational or similar environment.
• Strong ability to develop and execute campaigns that build brand awareness and community engagement.
• Excellent written communication skills and a keen eye for detail.
• Ability to work collaboratively across teams and manage external partners.

Required skills

What we offer

• Professional development opportunities and support for personal growth.
• A collaborative K‑12 community that values wellbeing and connection.
• Access to employee benefits that enhance both professional and personal life.